Construction Websites that Generate Leads
By Michael Stone – (Dec 2, 2020)A construction website should be a lead generating asset. It doesn’t have to be expensive, but if it doesn’t generate leads it’s a waste of time and effort.
Promoting Your Business: The County Fair
By Michael Stone – (Aug 7, 2019)It’s summer, and that means community gatherings for people wanting to have fun. In our area, the main event is the county fair. I’m confident there is a similar event in your area.
3 Sales Copy Habits You Have To Stop Doing Today
By Patrick Walsh – (Mar 27, 2019)Most home improvement sales copy is filled with nothing but generalities and platitudes. It gives no real reason why a prospect would want to take the next step.
Marketing Your Business
By Brian Javeline – (Feb 27, 2019)Don’t come up with excuses to not be marketing your business. Eventually you will be in the worst position of all, and that is when you say “I need quick help to get my phone to ring”.
Share Your Cards
By Michael Stone – (Oct 31, 2018)Business cards are a simple, inexpensive way to provide everyone you come in contact with the information they need to reach you.
Canvassing: Connect with the Neighborhood
By Michael Stone – (Sep 26, 2018)One of the more unpopular things I recommend is canvassing the neighborhood around your jobs. It’s unpopular because it’s misunderstood.
Lower Your Price, Gain Exposure
By Michael Stone – (Jun 6, 2018)Should you take every opportunity to increase exposure for your business?
Can They Find You?
By Michael Stone – (May 30, 2018)If you’re a dependable, responsible construction-business owner, do potential clients in your area know you exist?
We Don’t Advertise
By Michael Stone – (Jul 12, 2017)“We don’t advertise” is well meaning mischief at its worst. It cuts your company off from a large pool of potential clients who are looking for a contractor to help them get their job built.
Website SEO Scams
By Brian Javeline – (Mar 1, 2017)I received a note from Michael Stone. He said, “You wouldn’t believe some of the stories I hear from contractors being approached by people claiming they can help with SEO or getting leads. I want to cover this in a newsletter.”
Working for Big Box Stores
By Michael Stone – (Jul 20, 2016)A young guy asked if signing on with one of the big box stores was a good idea. He hasn’t discovered yet that getting a lot of work doesn’t mean you’ll make lots of money.
Designing a Magnet
By Michael Stone – (Feb 24, 2016)There are two steps to attracting leads. The first step is being known; the second step is making them interested enough to contact you.
What’s a Reasonable Advertising Budget?
By Michael Stone – (Jun 24, 2015)How much should you spend on advertising? How much is too much?
Leads are Gold
By Michael Stone – (Aug 13, 2014)Too many contractors care only about getting leads. They believe that if they get enough leads and can bid on enough jobs, they’ll be successful. That’s not the case.
What’s Your Specialty?
By Michael Stone – (Jul 23, 2014)If you're one of the many contractors who start an advertising message with, "We specialize in . . . ", good for you. But if you follow that statement with a long laundry list of things you do, you're hurting your business.
Getting Business as a Sub
By Michael Stone – (Jun 4, 2014)One of the questions we’re asked most often is how a subcontractor can get jobs. How do you go about meeting general contractors and letting them know you’re available to build their jobs?
Website Ideas for Contractors – 15 Website SEO Ideas
By Devon Stone – (Dec 20, 2013)If you missed our webinar earlier this week with Brian Javeline of MyOnlineToolbox.com, 15 Website Lead Ideas in 20 Minutes, the recording is available here.
Where Do You Get Your Leads?
By Michael Stone – (Sep 21, 2013)A new business wants to market your construction business and provide leads. It'll also give homeowners ammunition making it harder to sell jobs. There’s an alternative.
Finding Opportunities
By Michael Stone – (Mar 20, 2013)Brainstorm business opportunities that your construction company could do, profitably, over the next twelve months.
Take Charge of Your Company Name
By Michael Stone – (Jan 31, 2013)Claim your business in local search sites and social media. Almost always free, only takes a minute, might bring in leads, and it will protect your name.
How to Start Your Website
By Devon Stone – (Oct 30, 2012)Building a website for your small business doesn’t have to be expensive, and it isn’t that complicated when you understand how it works..
Marketing is just like planting seeds
By Michael Stone – (May 10, 2012)For those who don’t understand the need for an ongoing marketing and advertising program for your business, let me try this analogy:
Connecting with Potential Clients
By Michael Stone – (Jan 23, 2012)If you aren’t getting a response to your advertising, either printed or on the web, you aren’t connecting with your potential clients. You must connect with them.
Newsletters for Marketing your Construction Business
By Michael Stone – (Jun 9, 2010)We receive newsletters every week from construction-related companies around the US and Canada. We applaud all of you using a newsletter as a communication tool.
What Goes On a Business Card?
By Michael Stone – (May 7, 2010)One of the topics was business cards, we spent several minutes reviewing the value of a business card and how it can help promote your company.
Market Your Business with Pumpkins
By Michael Stone – (Oct 16, 2009)A marketing idea for your business: pumpkins.
Your Image in a Few Words
By Michael Stone – (Jun 26, 2009)Have you thought about the image you project? It's important to create an association between what you provide and what your potential client wants or needs.
Construction Business Advertising Example
By Michael Stone – (May 22, 2009)I don’t know much about their company, but I do know they understand communication with their customers and all those they do business with.
Working by Referral
By Michael Stone – (Oct 9, 2008)We keep hearing from contractors who say they "Work Only By Referral". They believe this elevates them and their company above everyone else in this business.
Calculate Your Cost Per Lead
By Michael Stone – (Feb 3, 2007)Knowing your cost per lead is important because it helps set your sales goals and advertising budget.
Specialize in Construction – Stay Focused
By Michael Stone – (May 12, 2006)After working with a few hundred coaching clients, I believe that the key to profitability in construction is staying focused on doing a few things well.
I Work By Referral Only
By Michael Stone – (Apr 17, 2006)In a recent class, I made the statement that referral leads should never account for more than 20% to 25% of your work. Boom, the argument was on.
Does Your Construction Business Have a Website?
By Michael Stone – (Mar 14, 2006)Today websites are becoming a must as the customers who have money to spend are doing so by way of the Internet.