It’s summer, and that means community gatherings for people wanting to have fun. In our area, the main event is the county fair. I’m confident there is a similar event in your area.
Marketing
3 Sales Copy Habits You Have To Stop Doing Today
Most home improvement sales copy is filled with nothing but generalities and platitudes. It gives no real reason why a prospect would want to take the next step.
Marketing Your Business
Don’t come up with excuses to not be marketing your business. Eventually you will be in the worst position of all, and that is when you say “I need quick help to get my phone to ring”.
Share Your Cards
Business cards are a simple, inexpensive way to provide everyone you come in contact with the information they need to reach you.
Canvassing: Connect with the Neighborhood
One of the more unpopular things I recommend is canvassing the neighborhood around your jobs. It’s unpopular because it’s misunderstood.
Lower Your Price, Gain Exposure
Should you take every opportunity to increase exposure for your business?
Can They Find You?
If you’re a dependable, responsible construction-business owner, do potential clients in your area know you exist?
We Don’t Advertise
“We don’t advertise” is well meaning mischief at its worst. It cuts your company off from a large pool of potential clients who are looking for a contractor to help them get their job built.
Website SEO Scams
I received a note from Michael Stone. He said, “You wouldn’t believe some of the stories I hear from contractors being approached by people claiming they can help with SEO or getting leads. I want to cover this in a newsletter.”
Working by Referral
When things are good, it’s easy to get lackadaisical about marketing because finding new clients is so easy.
Working for Big Box Stores
A young guy asked if signing on with one of the big box stores was a good idea. He hasn’t discovered yet that getting a lot of work doesn’t mean you’ll make lots of money.
Designing a Magnet
There are two steps to attracting leads. The first step is being known; the second step is making them interested enough to contact you.
What’s a Reasonable Advertising Budget?
How much should you spend on advertising? How much is too much?
Remodelers AutoPilot
How to Turn More Leads into Paying Projects Kyle Hunt of Remodel Your Marketing uses ‘The Story of Two Remodelers’ to explain his Remodelers AutoPilot program. This is an affordable software and coaching program that dozens of remodelers across the country are using to: Enhance their sales process and differentiate themselves from their competition Automate […]
Leads are Gold
Too many contractors care only about getting leads. They believe that if they get enough leads and can bid on enough jobs, they’ll be successful. That’s not the case.
What’s Your Specialty?
If you're one of the many contractors who start an advertising message with, "We specialize in . . . ", good for you. But if you follow that statement with a long laundry list of things you do, you're hurting your business.
Getting Business as a Sub
One of the questions we’re asked most often is how a subcontractor can get jobs. How do you go about meeting general contractors and letting them know you’re available to build their jobs?
Show Search Engines Your Site is Alive
Lead Generation Companies don’t want you to understand Google’s new algorithms. Google’s new algorithms benefit contractors who update their website with information specifically for their target audience. IT IS SO EASY to show Search Engines that your site is alive and growing using your work and testimonials. The result will be more free leads to […]
Website Ideas for Contractors – 15 Website SEO Ideas
If you missed our webinar earlier this week with Brian Javeline of MyOnlineToolbox.com, 15 Website Lead Ideas in 20 Minutes, the recording is available here.
Where Do You Get Your Leads?
A new business wants to market your construction business and provide leads. It'll also give homeowners ammunition making it harder to sell jobs. There’s an alternative.