When you calculate your cost per lead, you’ll know what you need to spend on marketing to meet your sales goals.
A construction website should be a lead generating asset. It doesn’t have to be expensive, but if it doesn’t generate leads it’s a waste of time and effort.
It’s summer, and that means community gatherings for people wanting to have fun. In our area, the main event is the county fair. I’m confident there is a similar event in your area.
Don’t come up with excuses to not be marketing your business. Eventually you will be in the worst position of all, and that is when you say “I need quick help to get my phone to ring”.
Business cards are a simple, inexpensive way to provide everyone you come in contact with the information they need to reach you.
One of the more unpopular things I recommend is canvassing the neighborhood around your jobs. It’s unpopular because it’s misunderstood.
Should you take every opportunity to increase exposure for your business?
If you’re a dependable, responsible construction-business owner, do potential clients in your area know you exist?
“We don’t advertise” is well meaning mischief at its worst. It cuts your company off from a large pool of potential clients who are looking for a contractor to help them get their job built.
I received a note from Michael Stone. He said, “You wouldn’t believe some of the stories I hear from contractors being approached by people claiming they can help with SEO or getting leads. I want to cover this in a newsletter.”
A young guy asked if signing on with one of the big box stores was a good idea. He hasn’t discovered yet that getting a lot of work doesn’t mean you’ll make lots of money.
How much should you spend on advertising? How much is too much?
Too many contractors care only about getting leads. They believe that if they get enough leads and can bid on enough jobs, they’ll be successful. That’s not the case.
If you're one of the many contractors who start an advertising message with, "We specialize in . . . ", good for you. But if you follow that statement with a long laundry list of things you do, you're hurting your business.
One of the questions we’re asked most often is how a subcontractor can get jobs. How do you go about meeting general contractors and letting them know you’re available to build their jobs?
If you missed our webinar earlier this week with Brian Javeline of MyOnlineToolbox.com, 15 Website Lead Ideas in 20 Minutes, the recording is available here.
A new business wants to market your construction business and provide leads. It'll also give homeowners ammunition making it harder to sell jobs. There’s an alternative.
Claim your business in local search sites and social media. Almost always free, only takes a minute, might bring in leads, and it will protect your name.
Building a website for your small business doesn’t have to be expensive, and it isn’t that complicated when you understand how it works.
For those who don’t understand the need for an ongoing marketing and advertising program for your business, let me try this analogy:
If you aren’t getting a response to your advertising, either printed or on the web, you aren’t connecting with your potential clients. You must connect with them.
We receive newsletters every week from construction-related companies around the US and Canada. We applaud all of you using a newsletter as a communication tool.
One of the topics was business cards, we spent several minutes reviewing the value of a business card and how it can help promote your company.
A marketing idea for your business: pumpkins.
Have you thought about the image you project? It's important to create an association between what you provide and what your potential client wants or needs.
I don’t know much about their company, but I do know they understand communication with their customers and all those they do business with.
After working with a few hundred coaching clients, I believe that the key to profitability in construction is staying focused on doing a few things well.
In a recent class, I made the statement that referral leads should never account for more than 20% to 25% of your work. Boom, the argument was on.
Today websites are becoming a must as the customers who have money to spend are doing so by way of the Internet.