For those who don’t understand the need for an ongoing marketing and advertising program for your business, let me try this analogy:
Farmers know and understand that if they want a crop, they have to plant seeds. If they don’t plant, they won’t get a crop. No seeds, no crop. Real simple.
Contractors who are successful in this business know and understand that if they want a crop, they have to plant seeds. The seeds are their marketing and advertising. They are planting seeds when they let others know about their company and the services they provide. If seeds are planted, potential clients will know about the company and know who to call. If the seeds aren’t planted, no one will call. Contractor plants the seed when they advertise, and the client is the crop when they call.
And if you’re planting seeds but not getting a crop, make sure your seeds are good. Maybe you need to make some changes there.
Estimating Profitably — Ten Tips to Improve Your Estimating Skills
Sign up for our newsletter and start pricing jobs with confidence.
No spam. Unsubscribe anytime.
And we all know that when you plant seeds, you have to wait for them to grow. If you want an ongoing crop, year-round, you have to be planting year-round.
Can it get any simpler?
The Bottom Line:
Marketing works like planting seeds — nothing grows the day you plant, and you have to keep planting year-round to get a steady crop of leads. If you’ve been advertising and still aren’t getting calls, the problem may be your seeds: the message or the method needs to change. The article explains the analogy.
Related Articles:
We Don’t Advertise
Generating Consistent Leads
What’s a Reasonable Advertising Budget?
Calculate Your Cost Per Lead
Depending on Referrals
The knowledge and experience Michael Stone gained in his 60+ years in construction has helped thousands of contractors improve their businesses. He is the author of Markup & Profit Revisited, Profitable Sales, and Estimating Construction Profitably, and is available for one-on-one consultations. More here.
