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Depending on Referrals

By Michael Stone

Take charge of your marketing and let the leads you get by referral be the frosting on the cake.


Construction Websites that Generate Leads

By Michael Stone

A construction website should be a lead generating asset. It doesn’t have to be expensive, but if it doesn’t generate leads it’s a waste of time and effort.


Careful What You Pay for a Lead

By Michael Stone

I recently read an article reviewing a new lead-generating service, and it stated, “Our contractors only pay us a 5% referral fee, once they win the job.”


Finding a Trustworthy Contractor

By Michael Stone

If you’re trying to make a living in residential remodeling or specialty work, it’s important to know what the general public is being told about you.


Are They Helping or Hurting?

By Michael Stone

I’m not convinced that Porch is interested in helping our industry. From what I’ve seen, I think they’re only positioning themselves to make money off contractors.


Lead Generation Tactics

By Devon Stone

Brian Javeline of MyOnlineToolbox presented a 24 minute webinar that introduced what you need to know to take charge of your own website marketing, and how to begin to put up your own defense against the Lead Generation companies.


Website Ideas for Contractors – 15 Website SEO Ideas

By Devon Stone

If you missed our webinar earlier this week with Brian Javeline of MyOnlineToolbox.com, 15 Website Lead Ideas in 20 Minutes, the recording is available here.


Where Do You Get Your Leads?

By Michael Stone

A new business wants to market your construction business and provide leads. It'll also give homeowners ammunition making it harder to sell jobs. There’s an alternative.


Employees Can Generate Sales Leads

By Michael Stone

Employees, properly motivated, can generate a lot of new business for you.


Should Salespeople Have to Generate Leads?

By Michael Stone

Someone asked me recently if I thought a salesperson for a construction-related company should help provide leads, and how many. Yes, they should help provide leads.


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