One of our coaching clients recently asked how much lag time others are experiencing between the start of a marketing campaign and leads coming in the door. Read more about Results from an Advertising Campaign
Let them know you exist.
I was in New York last week, participating in a workshop to develop the new national test for commercial contractors. I've been involved with this group for the past 3 years. When the test is complete, commercial contractors nationwide will be able to take the test allowing them to work in any state in the nation without having to deal with the differing requirements now heaped on them by the Contractor Licensing agencies of different states. Read more about Specializing in Everything
In Minnesota last week, over a two-day period, I had a total of 663 people in 5 classes. Granted, some of the attendees were in more than one class, but that is a large group of businesspeople in Minnesota who understand that education is the key to survival, both in today's economy and long-term. The Central Minnesota Builders Association sponsored the 2008 Builders Expo and they did an outstanding job of organizing and running the event. Read more about You Have to Advertise
A friend showed me how to know if your advertising is right for your construction company, remodeling firm, specialty contracting business, new home builder, etc. Read more about Does Your Advertising Work For You?
Here is a recent conversation with a new coaching client. Client: We sent out a direct mail piece and didn't get a single lead. Michael: How many did you send? Read more about Advertising - Use the Experts
After working with a few hundred coaching clients, I believe that the key to profitability in construction is staying focused on doing a few things well. Read more about Specialize in Construction - Stay Focused