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Keep Filling the Bucket

by Michael Stone

We held a webinar last week on advanced lead generation techniques, getting your phone to ring.

Here's a thought. Think of your prospective client base like a bucket. The bucket will always have prospective clients that are no longer interested in your services. They change their mind, move away, sell their place, hire another contractor. Consider those clients the ones that are leaking out the bottom of your bucket. Read more about Keep Filling the Bucket

Cutting Advertising Kills a Business

by Michael Stone

I am reading the book Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money, written by Robert Kiyosaki. He has written a number of books starting with Rich Dad Poor Dad: What the Rich Teach Their Kids About Money-That the Poor and the Middle Class Do Not! and in my opinion, they are all excellent.

On page 175 of Rich Dad's Conspiracy of The Rich, he says: Read more about Cutting Advertising Kills a Business

Market Your Business with Pumpkins

by Michael Stone

If you ever read the Peanuts comic strip, you'll remember Charlie Brown and the Great Pumpkin. The Great Pumpkin appears on Halloween and does something (I can't remember what).

Here is my take on pumpkins and your business. Many of us have small farms nearby selling pumpkins. How about offering the owner a lump sum for 100 - 150 - 200 pumpkins? You figure out what it's worth and make an offer. Read more about Market Your Business with Pumpkins

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