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Lesson Learned: Lead Generation Companies

By Michael Stone

Lead generation companies don’t know your ideal clients or your most profitable type of work, and don’t care because they get paid anyway.


Depending on Referrals

By Michael Stone

Take charge of your marketing and let the leads you get by referral be the frosting on the cake.


Design Agreement Surprises

By Michael Stone

If you want to avoid problems when selling your services, take steps to prevent problems at your first meeting.


Selling Design Agreements

By Michael Stone

With a renovation or remodeling project, your goal from the very beginning should be to sell your services by way of a design agreement. Sell an agreement to design the project since that’s the first necessary step before the job can start.


A Guaranteed Price

By Michael Stone

When selling construction services, quoting a guaranteed price protects homeowners from the price increases that happen with a too low price.


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