Promoting Your Business: The County Fair

By Michael Stone

It’s summer, and that means community gatherings for people wanting to have fun. In our area, the main event is the county fair. I’m confident there is a similar event in your area.


3 Sales Copy Habits You Have To Stop Doing Today

By Patrick Walsh

Most home improvement sales copy is filled with nothing but generalities and platitudes. It gives no real reason why a prospect would want to take the next step.


Marketing Your Business

By Brian Javeline

Don’t come up with excuses to not be marketing your business. Eventually you will be in the worst position of all, and that is when you say “I need quick help to get my phone to ring”.


Share Your Cards

By Michael Stone

Business cards are a simple, inexpensive way to provide everyone you come in contact with the information they need to reach you.


Canvassing: Connect with the Neighborhood

By Michael Stone

One of the more unpopular things I recommend is canvassing the neighborhood around your jobs. It’s unpopular because it’s misunderstood.


Doing What’s Right

By Michael Stone

How should you handle a mistake? What if it’s a mistake you made over a decade ago?


Lower Your Price, Gain Exposure

By Michael Stone

Should you take every opportunity to increase exposure for your business? 


Can They Find You?

By Michael Stone

If you’re a dependable, responsible construction-business owner, do potential clients in your area know you exist?


Getting Ahead

By Michael Stone

As we head into Memorial Day weekend, we want to share an upbeat note we received in April from a client.


A Reputation for Cleanliness

By Michael Stone

Every day we drive by a new home under construction. I don’t know how many people pass this new home every day but I would guess it’s in the thousands; the road is always busy.


We Don’t Advertise

By Michael Stone

“We don’t advertise” is well meaning mischief at its worst. It cuts your company off from a large pool of potential clients who are looking for a contractor to help them get their job built.


Let Them Know What to Expect

By Michael Stone

If you’re doing service work, make sure your client knows what to expect before you start.


Website SEO Scams

By Brian Javeline

I received a note from Michael Stone. He said, “You wouldn’t believe some of the stories I hear from contractors being approached by people claiming they can help with SEO or getting leads. I want to cover this in a newsletter.”


Generational Differences

By Michael Stone

I’ve been reading advice in a few construction magazines on how to sell to millennials, and I don’t understand the fuss.


Working by Referral

By Michael Stone

When things are good, it’s easy to get lackadaisical about marketing because finding new clients is so easy.


I Don’t Need Any Leads!

By Michael Stone

“I have more work than I can do. I tell new leads to call me after the first of the year.”


Working for Big Box Stores

By Michael Stone

A young guy asked if signing on with one of the big box stores was a good idea. He hasn’t discovered yet that getting a lot of work doesn’t mean you’ll make lots of money.


Designing a Magnet

By Michael Stone

There are two steps to attracting leads. The first step is being known; the second step is making them interested enough to contact you.


What’s a Reasonable Advertising Budget?

By Michael Stone

How much should you spend on advertising? How much is too much?


Remodelers AutoPilot

By Devon Stone

How to Turn More Leads into Paying Proje …

Remodelers AutoPilot Read More »


Leads are Gold

By Michael Stone

Too many contractors care only about getting leads. They believe that if they get enough leads and can bid on enough jobs, they’ll be successful. That’s not the case.


What’s Your Specialty?

By Michael Stone

If you're one of the many contractors who start an advertising message with, "We specialize in . . . ", good for you. But if you follow that statement with a long laundry list of things you do, you're hurting your business.


Getting Involved with a Storm Chaser

By Michael Stone

Last week, a contractor called to ask my opinion on getting involved with storm chasers that were in his area.


Getting Business as a Sub

By Michael Stone

One of the questions we’re asked most often is how a subcontractor can get jobs. How do you go about meeting general contractors and letting them know you’re available to build their jobs?


Show Search Engines Your Site is Alive

By Devon Stone

Lead Generation Companies don’t want you …

Show Search Engines Your Site is Alive Read More »


Finding Opportunities

By Michael Stone

Brainstorm business opportunities that your construction company could do, profitably, over the next twelve months.


Making Business Work

By Michael Stone

We heard recently from a friend in Canada, and I’d like to share part of his note with you. Sometimes it’s encouraging to hear how someone else is making business work.


Take Charge of Your Company Name

By Michael Stone

Claim your business in local search sites and social media. Almost always free, only takes a minute, might bring in leads, and it will protect your name.


How to Start Your Website

By Devon Stone

Building a website for your small business doesn’t have to be expensive, and it isn’t that complicated when you understand how it works..


Scroll to Top