Promoting Your Business: The County Fair

By Michael Stone – (Aug 7, 2019)

It’s summer, and that means community gatherings for people wanting to have fun. In our area, the main event is the county fair. I’m confident there is a similar event in your area.

3 Sales Copy Habits You Have To Stop Doing Today

By Patrick Walsh – (Mar 27, 2019)

Most home improvement sales copy is filled with nothing but generalities and platitudes. It gives no real reason why a prospect would want to take the next step.

Marketing Your Business

By Brian Javeline – (Feb 27, 2019)

Don’t come up with excuses to not be marketing your business. Eventually you will be in the worst position of all, and that is when you say “I need quick help to get my phone to ring”.

Share Your Cards

By Michael Stone – (Oct 31, 2018)

Business cards are a simple, inexpensive way to provide everyone you come in contact with the information they need to reach you.

Canvassing: Connect with the Neighborhood

By Michael Stone – (Sep 26, 2018)

One of the more unpopular things I recommend is canvassing the neighborhood around your jobs. It’s unpopular because it’s misunderstood.

Doing What’s Right

By Michael Stone – (Aug 1, 2018)

How should you handle a mistake? What if it’s a mistake you made over a decade ago?

Lower Your Price, Gain Exposure

By Michael Stone – (Jun 6, 2018)

Should you take every opportunity to increase exposure for your business? 

Can They Find You?

By Michael Stone – (May 30, 2018)

If you’re a dependable, responsible construction-business owner, do potential clients in your area know you exist?

Getting Ahead

By Michael Stone – (May 23, 2018)

As we head into Memorial Day weekend, we want to share an upbeat note we received in April from a client.

A Reputation for Cleanliness

By Michael Stone – (Aug 16, 2017)

Every day we drive by a new home under construction. I don’t know how many people pass this new home every day but I would guess it’s in the thousands; the road is always busy.

We Don’t Advertise

By Michael Stone – (Jul 12, 2017)

“We don’t advertise” is well meaning mischief at its worst. It cuts your company off from a large pool of potential clients who are looking for a contractor to help them get their job built.

Let Them Know What to Expect

By Michael Stone – (Apr 5, 2017)

If you’re doing service work, make sure your client knows what to expect before you start.

Website SEO Scams

By Brian Javeline – (Mar 1, 2017)

I received a note from Michael Stone. He said, “You wouldn’t believe some of the stories I hear from contractors being approached by people claiming they can help with SEO or getting leads. I want to cover this in a newsletter.”

Generational Differences

By Michael Stone – (Jan 25, 2017)

I’ve been reading advice in a few construction magazines on how to sell to millennials, and I don’t understand the fuss.

I Don’t Need Any Leads!

By Michael Stone – (Nov 2, 2016)

“I have more work than I can do. I tell new leads to call me after the first of the year.”

Working for Big Box Stores

By Michael Stone – (Jul 20, 2016)

A young guy asked if signing on with one of the big box stores was a good idea. He hasn’t discovered yet that getting a lot of work doesn’t mean you’ll make lots of money.

Designing a Magnet

By Michael Stone – (Feb 24, 2016)

There are two steps to attracting leads. The first step is being known; the second step is making them interested enough to contact you.

What’s a Reasonable Advertising Budget?

By Michael Stone – (Jun 24, 2015)

How much should you spend on advertising? How much is too much?

Leads are Gold

By Michael Stone – (Aug 13, 2014)

Too many contractors care only about getting leads. They believe that if they get enough leads and can bid on enough jobs, they’ll be successful. That’s not the case.

What’s Your Specialty?

By Michael Stone – (Jul 23, 2014)

If you're one of the many contractors who start an advertising message with, "We specialize in . . . ", good for you. But if you follow that statement with a long laundry list of things you do, you're hurting your business.

Getting Involved with a Storm Chaser

By Michael Stone – (Jun 18, 2014)

Last week, a contractor called to ask my opinion on getting involved with storm chasers that were in his area.

Getting Business as a Sub

By Michael Stone – (Jun 4, 2014)

One of the questions we’re asked most often is how a subcontractor can get jobs. How do you go about meeting general contractors and letting them know you’re available to build their jobs?

Finding Opportunities

By Michael Stone – (Mar 20, 2013)

Brainstorm business opportunities that your construction company could do, profitably, over the next twelve months.

Take Charge of Your Company Name

By Michael Stone – (Jan 31, 2013)

Claim your business in local search sites and social media. Almost always free, only takes a minute, might bring in leads, and it will protect your name.

How to Start Your Website

By Devon Stone – (Oct 30, 2012)

Building a website for your small business doesn’t have to be expensive, and it isn’t that complicated when you understand how it works..

Watermelons and Sales Leads

By Michael Stone – (Aug 31, 2012)

You might not think of watermelons, but one of our clever coaching clients shared a method he’s used to attract new leads for his business.

Marketing is just like planting seeds

By Michael Stone – (May 10, 2012)

For those who don’t understand the need for an ongoing marketing and advertising program for your business, let me try this analogy:

Connecting with Potential Clients

By Michael Stone – (Jan 23, 2012)

If you aren’t getting a response to your advertising, either printed or on the web, you aren’t connecting with your potential clients. You must connect with them.

Missed Opportunities Cost Money

By Michael Stone – (Oct 20, 2011)

I talk with contractors all the time who miss one opportunity after another and never seem to connect the cost of this miss.

A Bait and Switch Scam?

By Michael Stone – (Aug 5, 2011)

Last weekend I passed a billboard on the side of the road. It loudly declared, "We will build your new home for $32 a square foot."

Learn to Paint Pictures

By Michael Stone – (May 31, 2011)

Construction (with the exception of new homes) is a service business. Your focus can't be on putting pieces together to build a job, it has to be on your clients.

Newsletters for Marketing your Construction Business

By Michael Stone – (Jun 9, 2010)

We receive newsletters every week from construction-related companies around the US and Canada. We applaud all of you using a newsletter as a communication tool.

What Goes On a Business Card?

By Michael Stone – (May 7, 2010)

One of the topics was business cards, we spent several minutes reviewing the value of a business card and how it can help promote your company.

Market Your Business with Pumpkins

By Michael Stone – (Oct 16, 2009)

A marketing idea for your business: pumpkins.

A Market in Holiday Lighting

By Michael Stone – (Sep 22, 2009)

You need to start planning your advertising to potential clients that you are available to install and take down Christmas lights and decorations.

Your Image in a Few Words

By Michael Stone – (Jun 26, 2009)

Have you thought about the image you project? It's important to create an association between what you provide and what your potential client wants or needs.

Construction Business Advertising Example

By Michael Stone – (May 22, 2009)

I don’t know much about their company, but I do know they understand communication with their customers and all those they do business with.

Working by Referral

By Michael Stone – (Oct 9, 2008)

We keep hearing from contractors who say they "Work Only By Referral". They believe this elevates them and their company above everyone else in this business.

Construction Company Clothing

By Michael Stone – (Jul 15, 2008)

Had a two-part question from one of our …

Construction Company Clothing Read More »

Calculate Your Cost Per Lead

By Michael Stone – (Feb 3, 2007)

Knowing your cost per lead is important because it helps set your sales goals and advertising budget.

Specialize in Construction – Stay Focused

By Michael Stone – (May 12, 2006)

After working with a few hundred coaching clients, I believe that the key to profitability in construction is staying focused on doing a few things well.

I Work By Referral Only

By Michael Stone – (Apr 17, 2006)

In a recent class, I made the statement that referral leads should never account for more than 20% to 25% of your work. Boom, the argument was on.

Does Your Construction Business Have a Website?

By Michael Stone – (Mar 14, 2006)

Today websites are becoming a must as the customers who have money to spend are doing so by way of the Internet.

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