It’s summer, and that means community gatherings for people wanting to have fun. In our area, the main event is the county fair. I’m confident there is a similar event in your area.
Most home improvement sales copy is filled with nothing but generalities and platitudes. It gives no real reason why a prospect would want to take the next step.
Don’t come up with excuses to not be marketing your business. Eventually you will be in the worst position of all, and that is when you say “I need quick help to get my phone to ring”.
Business cards are a simple, inexpensive way to provide everyone you come in contact with the information they need to reach you.
One of the more unpopular things I recommend is canvassing the neighborhood around your jobs. It’s unpopular because it’s misunderstood.
How should you handle a mistake? What if it’s a mistake you made over a decade ago?
Should you take every opportunity to increase exposure for your business?
If you’re a dependable, responsible construction-business owner, do potential clients in your area know you exist?
As we head into Memorial Day weekend, we want to share an upbeat note we received in April from a client.
Every day we drive by a new home under construction. I don’t know how many people pass this new home every day but I would guess it’s in the thousands; the road is always busy.
“We don’t advertise” is well meaning mischief at its worst. It cuts your company off from a large pool of potential clients who are looking for a contractor to help them get their job built.
If you’re doing service work, make sure your client knows what to expect before you start.
I received a note from Michael Stone. He said, “You wouldn’t believe some of the stories I hear from contractors being approached by people claiming they can help with SEO or getting leads. I want to cover this in a newsletter.”
I’ve been reading advice in a few construction magazines on how to sell to millennials, and I don’t understand the fuss.
“I have more work than I can do. I tell new leads to call me after the first of the year.”
A young guy asked if signing on with one of the big box stores was a good idea. He hasn’t discovered yet that getting a lot of work doesn’t mean you’ll make lots of money.
There are two steps to attracting leads. The first step is being known; the second step is making them interested enough to contact you.
How much should you spend on advertising? How much is too much?
Too many contractors care only about getting leads. They believe that if they get enough leads and can bid on enough jobs, they’ll be successful. That’s not the case.
If you're one of the many contractors who start an advertising message with, "We specialize in . . . ", good for you. But if you follow that statement with a long laundry list of things you do, you're hurting your business.
Last week, a contractor called to ask my opinion on getting involved with storm chasers that were in his area.
One of the questions we’re asked most often is how a subcontractor can get jobs. How do you go about meeting general contractors and letting them know you’re available to build their jobs?
Brainstorm business opportunities that your construction company could do, profitably, over the next twelve months.
Claim your business in local search sites and social media. Almost always free, only takes a minute, might bring in leads, and it will protect your name.
Building a website for your small business doesn’t have to be expensive, and it isn’t that complicated when you understand how it works..
You might not think of watermelons, but one of our clever coaching clients shared a method he’s used to attract new leads for his business.
For those who don’t understand the need for an ongoing marketing and advertising program for your business, let me try this analogy:
If you aren’t getting a response to your advertising, either printed or on the web, you aren’t connecting with your potential clients. You must connect with them.
I talk with contractors all the time who miss one opportunity after another and never seem to connect the cost of this miss.
Last weekend I passed a billboard on the side of the road. It loudly declared, "We will build your new home for $32 a square foot."
Construction (with the exception of new homes) is a service business. Your focus can't be on putting pieces together to build a job, it has to be on your clients.
We receive newsletters every week from construction-related companies around the US and Canada. We applaud all of you using a newsletter as a communication tool.
One of the topics was business cards, we spent several minutes reviewing the value of a business card and how it can help promote your company.
A marketing idea for your business: pumpkins.
You need to start planning your advertising to potential clients that you are available to install and take down Christmas lights and decorations.
Have you thought about the image you project? It's important to create an association between what you provide and what your potential client wants or needs.
I don’t know much about their company, but I do know they understand communication with their customers and all those they do business with.
We keep hearing from contractors who say they "Work Only By Referral". They believe this elevates them and their company above everyone else in this business.
Had a two-part question from one of our …
Knowing your cost per lead is important because it helps set your sales goals and advertising budget.
After working with a few hundred coaching clients, I believe that the key to profitability in construction is staying focused on doing a few things well.
In a recent class, I made the statement that referral leads should never account for more than 20% to 25% of your work. Boom, the argument was on.
Today websites are becoming a must as the customers who have money to spend are doing so by way of the Internet.