Pricing Too Low

ByMichael Stone
2 Comments

It is a fact of life that when you sell construction-related services, you’ll have clients tell you that your price is too high. Bless their hearts. They have no idea what would be a fair price for the work they want done, they just know that your price is too high.

Over the past few years we’ve read your books and watched your online tutorials. You’ve changed our approach to the way we do business and we can’t thank you enough. It’s not easy in the construction industry and Markup & Profit has been like a bible for us.
Your books and advice columns have helped us transform our business. We are now more specialized and have systems in place that weren’t previously there. We charge a fair amount for our work and have been able to put ourselves on payroll for the first time, ever . . . It’s glorious, with so much less stress to run the business when we follow your tenets for success!
Just wanted to say THANK YOU to you and Michael for all that you do to support us owners. It’s always a breath of fresh air to be in the company of other owners, and then receive sound information and advice from those who have lead the path.
Thanks so much for everything you and your wife have done for us! I look forward to talking with you again.
Michael’s classes and newsletters have been the most helpful information I have ever accessed from all the different building publications over the last several years. Thank you so much.
I purchased your contract writing software earlier this year. I’ve familiarized myself with it and have put it to great use . . . Before I started using your software, our contracts were poor/scant if existent at all. After using your software and realizing how quick, easy and thorough my contracts were, I told my brother he needed to install it on his computer so he could do the same.