A friend and I were talking this last week and he showed me how to know if your print advertising or website is right for your construction company, remodeling firm, specialty contracting business, new home builder, etc.
Replace your company name and logo with your competitor’s company name and logo. If the ad works for your [...]
Retired Gen. Norman Schwarzkopf said: “Your organization will never get better unless you are willing to admit that there is something wrong with it.”
When I ask clients to take a hard look at their company, the first thing I usually hear is how their employees are doing. That, gang, is not where the majority [...]
Continue reading: The First Source of Problems in your Construction Business
Many of the contractors I met in May at the JLCLive show are or were building new homes up to a short time ago and are now trying to enter into the world of remodeling.
Beware, Pilgrim. At the risk of repeating myself . . . . .
If you have been building new homes, switching to [...]
We received the following E-mail:
“I was wondering if you had any advice for contractors when approached about a franchise opportunity. Recently there has been a basement franchise approach us and frankly there are some appealing aspects to it. But while we know many franchises work – ‘Starbucks and McDonalds etc.’ in other industries [...]
In our new book, Profitable Sales, A Contractor’s Guide, I devote a chapter to the use of the telephone. I talk about how to answer the phone, what to say and what not to say.
Last week, I called and asked to speak to a contractor that I know in Los Angeles. The person who answered [...]
