Michael’s Profitable Sales training provides valuable tools for any general or specialty construction-related business. In four segments, these videos are 1 to 1-1/2 hours in length.
Topics include taking a lead over the phone, sales calls, employing a salesperson, addressing your customer’s three fears, and knowing the four basic questions you must have answered to make the sale.
The four basic questions are designed to stop “time-wasters”, clients who aren’t serious about their project and who keep you from the serious, profitable jobs that deserve your time and focus.
Michael also discusses becoming the “Contractor of Choice” as a means to address the frequently heard argument about getting 3 bids. The “Contractor of Choice” educates clients on the value of hiring a responsible contractor, as opposed to bidding for the cheapest contractor.
- Part 1 – Marketing, Advertising, Taking a Lead
- Part 2 – The Sales Call, Four Basic Questions
- Part 3 – Contracts, Becoming the Contractor of Choice
- Part 4 – Q&A Session
Students in the class (all of whom own a construction business or work in the industry) pose challenging, unscripted questions in an excellent Q&A segment near the end of this class. At almost 6 hours, this class is a valuable supplement to the book, Profitable Sales, A Contractor’s Guide.
View these videos as often as you want, no expiration date, no recurring charges. These classes are available online only. You’ll set a username and password during checkout, and have immediate access.