Michael’s Profitable Sales training provides valuable tools for any general or specialty construction-related business. In four segments, these videos are 1 to 1-1\/2 hours in length.<\/p>\n
Topics include taking a lead over the phone, sales calls, employing a salesperson, addressing your customer’s three fears, and knowing the four basic questions you must have answered to make the sale.<\/p>\n
The four basic questions are designed to stop “time-wasters”, clients who aren’t serious about their project and who keep you from the serious, profitable jobs that deserve your time and focus.<\/p>\n
Michael also discusses becoming the “Contractor of Choice” as a means to address the frequently heard argument about getting 3 bids. The “Contractor of Choice” educates clients on the value of hiring a responsible contractor, as opposed to bidding for the cheapest contractor.<\/p>\n
Students in the class (all of whom own a construction business or work in the industry) pose challenging, unscripted questions in an excellent Q&A segment near the end of this class. At almost 6 hours, this class is a valuable supplement to the book, Profitable Sales, A Contractor’s Guide<\/a><\/em>.<\/p>\n