{"id":9014,"date":"2019-08-29T10:54:41","date_gmt":"2019-08-29T17:54:41","guid":{"rendered":"https:\/\/www.markupandprofit.com\/more\/?post_type=product&#038;p=9014"},"modified":"2026-04-16T10:05:17","modified_gmt":"2026-04-16T17:05:17","slug":"marketing-and-sales-dos-and-donts","status":"publish","type":"product","link":"https:\/\/www.markupandprofit.com\/more\/product\/marketing-and-sales-dos-and-donts\/","title":{"rendered":"Marketing and Sales Do\u2019s and Don\u2019ts"},"content":{"rendered":"<p>A two-hour course on the do&#8217;s and don&#8217;ts of construction sales and marketing. Led by Michael Stone, author of <a href=\"https:\/\/www.markupandprofit.com\/more\/sales\/profitable-sales-a-contractors-guide\/\"><em>Profitable Sales, A Contractor&#8217;s Guide<\/em><\/a>. These online videos cover:<\/p>\n<p>Hour 1:<\/p>\n<ul>\n<li>Taking the mystery out of marketing and advertising<\/li>\n<li>Defining your ideal client and job<\/li>\n<li>Advertising that works<\/li>\n<li>Websites<\/li>\n<\/ul>\n<p>Hour 2:<\/p>\n<ul>\n<li>Working by referral<\/li>\n<li>Playing the 3 bids game<\/li>\n<li>Taking a lead<\/li>\n<li>Selling yourself and your company<\/li>\n<li>Cutting your price<\/li>\n<li>Establishing yourself as the Contractor of choice<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.markupandprofit.com\/more\/faqs#onlineFAQ\" target=\"_blank\" rel=\"noopener\">Streaming video<\/a>, view as often as you want, no expiration date, no recurring charges.\u00a0These classes are available online only. You&#8217;ll set a username and password during checkout, and have immediate access.<\/p>\n<p><em>Contractors licensed in Oregon state: Purchase these classes directly from <a href=\"http:\/\/oregoncontractoreducation.com\/\" target=\"blank\" rel=\"noopener noreferrer\">Oregon Contractor Education<\/a> at the same price to receive CCB credit.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A two-hour course by Michael Stone discussing pitfalls in both marketing and sales. Two, one-hour online videos.<\/p>\n<p><a href=\"https:\/\/www.markupandprofit.com\/more\/faqs#onlineFAQ\" target=\"_blank\" rel=\"noopener\">Streaming video<\/a>, you&#8217;ll have immediate access and can view as often as you want at your convenience. No expiration, no recurring charges.<\/p>\n","protected":false},"featured_media":11566,"comment_status":"open","ping_status":"closed","template":"","meta":{"bwfblock_default_font":""},"product_brand":[],"product_cat":[184,168,63],"product_tag":[203,173,34],"class_list":{"0":"post-9014","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-sales-training","7":"product_cat-online","8":"product_cat-sales","9":"product_tag-marketing-advertising","10":"product_tag-online-class","11":"product_tag-sales","13":"first","14":"instock","15":"virtual","16":"taxable","17":"purchasable","18":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/www.markupandprofit.com\/more\/wp-json\/wp\/v2\/product\/9014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markupandprofit.com\/more\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.markupandprofit.com\/more\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markupandprofit.com\/more\/wp-json\/wp\/v2\/comments?post=9014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.markupandprofit.com\/more\/wp-json\/wp\/v2\/media\/11566"}],"wp:attachment":[{"href":"https:\/\/www.markupandprofit.com\/more\/wp-json\/wp\/v2\/media?parent=9014"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.markupandprofit.com\/more\/wp-json\/wp\/v2\/product_brand?post=9014"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.markupandprofit.com\/more\/wp-json\/wp\/v2\/product_cat?post=9014"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.markupandprofit.com\/more\/wp-json\/wp\/v2\/product_tag?post=9014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}