Recent comment from a reader - we're posting it again because we'd like to hear your response:
I would be curious to hear peoples thoughts about and experiences with on-line lead services. We have used them for the past 2 years and have been very happy with the results. Once we learned that the closing ratios are going to be lower (1 in 10 vs. our typical 1 in 5. This is for raw, unqualified, leads.) and accepted that some people are going to be tire kickers, we have been able to effectively work the leads and it has grown into 25% of our business. We primarily do residential remodeling and additions.
We have used 4 companies so far and most of them have worked out well.
I look forward to hearing other peoples experiences.