I know I sometimes beat a dead horse, but I want to share something that has come back over the phone during the last week.
Four coaching clients, all unsolicited, told me "Thank You" for encouraging them to advertise over the last year. All four are now busy while still making their full markup on every job they sell. One told me yesterday, "I can't thank you enough for kicking me in the butt and encouraging me to advertise. Our business continues to grow and do well."
The last overhead item to cut is your advertising expense.