We keep hearing from contractors who say they “Work Only By Referral”. They believe this elevates them and their company above everyone else in this business. They are so good that everyone loves them and wouldn’t consider any other company for the job.

Here is the bottom line. If you can eat your ego, then continue to hold the myth that you can work by referral. On the other hand, if you want to feed your family, then maybe it is time to start advertising and promoting your company the way the guys that are as busy as they want to be are doing.

That’s right, there actually are companies right now who have as much or more work than they want. Every one of them has had a strong advertising program in place for at least a year or longer.

As Zig Ziglar says, “You can feed your ego or you can feed your family. You can’t feed them both.”

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