I want to share a note we received Thanksgiving weekend from a contractor. It makes my day to read something like this from a client, and I thought you might appreciate knowing what can be accomplished with a construction business, regardless of the economy.
During this holiday break I thought is was about time for an overdue thank you.
I started my landscape design & construction company straight out of college almost six years ago now. I knew it was always what I wanted to do and what I had a great passion for. I believed that the guys who were to become my employees and myself had all the technical stuff down, but I never thought of myself as having to become a salesman. I think it was three or four years ago when I stumbled upon your Markup & Profit book. I read it over a few times and kind of picked out what I thought would work for me and set the book aside.
Well, at the end of 2007, another year with decent sales but nothing to show for it (5.51% profit) I decided to change my approach. After almost five years of barely scrapping by, the financial stress was starting to affect both my family and myself. I decided that this year was going to be my make or break year. I read your book a few more times that winter and at the beginning of this year I started quoting jobs with a markup of more than double what I had been using.
To make a long story short, this year has been our best year to date. Our sales are up almost 75% from last year and my bottom line has almost doubled with a net profit of close to 15%. I did spend more on advertising this year, where I don’t think I would of in this kind of economy if it were not for your insight on that topic. Bottom line is: I don’t think I would have had the guts to charge more for my work if it were not for reading your books. I am more inspired and motivated than ever to see my company succeed. If this is what it can be like with a struggling economy, I can’t wait until the economy is strong again!
Thank you again for your knowledge and insight. I apologize for the long-winded email, but I thought you ought to know how you helped one struggling contractor.
Thanks again, J.B.
Thank you! It can be done. If you haven’t read Markup & Profit; A Contractor’s Guide, there is no time like today.