On my desk within easy reach is a copy of the book, Never Give In, written in 1995 by Stephen Mansfield. The subtitle is, The Extraordinary Character of Winston Churchill.
Churchill is one of my heroes. He is arguably one of the best orators in the history of the world. This man knew how to communicate. He was there at a time when the average man in England and around the world needed a lift. And lift he did. On October 29, 1941, in a speech to Harrow School where he attended as a boy, he delivered his famous “Never give in” speech.
Leafing through Mansfield’s book, I found many other Churchill quotes that apply to our economic climate today. His quotes came before and during a time of war. We are at war today with economic factors that have been perpetrated by people in positions who made bad decisions and bad mistakes. That is reality, and we face it every day as we rise to the challenges of our businesses.
“Continuous effort – not strength or intelligence – is the key to unlocking our potential”
Some of you are down, even considering throwing in the towel. I hear weeping, wailing, the gnashing of teeth. And who can blame us? The construction industry has been hit as hard or harder than any of the banks, insurance companies or vehicle manufacturers. The difference here is that our beloved government is not going to throw big bucks at us and bail us out. The much-touted Economic Recovery Act was not the answer to our problems. It bailed out unions and union contractors, not you and I, the common businessperson owning and operating a construction-related business.
It’s tough out there. No one told you that business was going to be easy. We all experience highs and lows and how you deal with them will determine your survivability. Look at it this way – being in business is kind of like the natural act between a man and a woman. Even when it is bad, it is still pretty good.
Read, study and learn what successful contractors are doing. Do it too.
Give each day your best effort, one day at a time.
Put a smile on your face and remember, a fake smile is far better than a sincere frown.
Tell someone your story, ask for their business.