A question was asked this morning by one of our coaching clients. “How do you know when you have done a good job of marketing?”
Well, obviously the phone is ringing, but I think there is a better measure. I would say it is when you can pick and choose the jobs you want. When you are getting leads in that quality and number, your marketing is right on.
Remember to stay focused on sales. Many of our coaching clients are now telling us that they are getting more calls now than they have had in months. Things are turning around, in spite of the media’s attempt at doom and gloom. Hang in there, do your marketing and schmooze, and stuff will happen, your phone will ring.