Use Lead Gen tactics to your advantage
Brian Javeline of MyOnlineToolbox presented a 24 minute webinar that introduced what you need to know to take charge of your own website marketing, and how to begin to put up your own defense against the Lead Generation companies.
Lead generating companies continue to raise hundreds of millions from investors, who know there are hundreds of thousands of contractors willing to spend far more than that to buy leads. If you don't have a website that's optimized to bring leads to you, lead generating companies will attract those leads and sell them to other contractors.
The recording explains how many contractors with a website are having their online identity used by lead generating companies, without their knowledge, to drive consumers to other contractors.
Consumers look online to find a contractor. If you know the basics of online marketing, they'll find you. If you don't know the basics of online marketing, they'll find the lead generating companies. Why pay them for what you can get on your own?