We held a webinar last week on advanced lead generation techniques, getting your phone to ring.
Here’s a thought. Think of your prospective client base like a bucket. The bucket will always have prospective clients that are no longer interested in your services. They change their mind, move away, sell their place, hire another contractor. Consider those clients the ones that are leaking out the bottom of your bucket.
A majority of the bucket consists of prospective clients who want to do the job but always seem to have something that keeps them from calling you up and saying, “Let’s do it.” You need to stay in touch with these clients because you never know when they will finally decide to go for it.
Then there are the prospective clients who become actual clients. They are a small part of the bucket but they are the ones you are looking for. You will find all three types of clients in your bucket but if you don’t constantly advertise, eventually the bucket will run dry. You must keep filling the bucket. You need to stay focused on lead generation. That means advertising 24/7/365.
If you don’t have a website, get one. We have an informational page available that explains the basics. It’s only the basics, but you have to start somewhere.