If you shoot rifles or handguns, or maybe you’re an archer or just a peashooter, you know it’s hard to hit a target you can’t see. The same thing applies to your business.

You need goals. Business and personal goals. If you don’t have goals in writing, either for your business or your personal lives, then you won’t know what to aim at. You can’t just have a vague idea of what you want or where you want to go. Be specific. Otherwise, as Zig Zigler says, you’ll be a wandering generality rather than a meaningful specific.

Set business and personal goals each year. Break them down to monthly targets, weekly targets. If you aren’t getting the phone calls you need or enough business in the door, then examine your business and your personal goals. What do they look like? Do you have them written out, well organized and detailed?

I have found over the years with our coaching and consulting clients that those who are willing to set reasonable goals have an easier time getting business in the door, because they know what they want to achieve. They can see it – it’s in writing – and now they can go get it.

This takes work, lots of mental work. As with most things in life, there is no free lunch. If you won’t take the time to figure out where you’re going, the map you’re reading won’t get you there. Build a map that will get you from point A to B in the shortest, straightest line.

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