If the next person you see wants to spend a few hundred thousand on a remodel at his home, would they trust you to do the job? Like it or not, it will depend on what kind of first impression you gave. And how you look is a major part of the first impression.

So at all times, you should be dressed as if everyone you see is a potential client. Because they are. Whether you are on a sales call or checking in on a job, you need to look your best.

That doesn’t mean you need to wear a suit and tie at all times. It does mean you need to be clean and presentable. I talk about appearance for several pages in Profitable Sales, A Contractor’s Guide because it’s a critical part of sales. And if you are in business, you should always be selling.

You have a limited time to make that first impression. It’s measured in seconds. If you want to be taken seriously, you must present yourself as a serious contender.

Have you heard of the book, Dress for Success? It was written by John T. Molloy way back in 1975. Clothing styles have changed, but the principles haven’t. If you want to make the sale, if you want to get top dollar for your work, you must be dressed for success.

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Malinda
Malinda
August 3, 2012 1:23 pm

Absolutely right! As a lady in the industry, I dress in dress clothes and shoes everyday to take care of remodels, haul sewage, haul trash or process scrap metal. Many times I’ve heard comments like “Oh, your dressed too nice to do that dirty work” My answer is always “No, I’m dressed to work.” It doesn’t fix everything but it sure takes care of alot of the disrespect and stigma that our industry has when we are “dressed for sucess”.

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