When I’m consulting, one of the first things I do is interview several of the key staff members to get a feel for the company. More often than not, I will hear statements from staff that claim certain things are “Not my job” or “Not my responsibility”. I have never heard anyone tell me that their job is to help the company make money.
The reality of any well-run business is that everyone contributes to the bottom line. Even if their salary is paid out of overhead, every employee can and should be helping the company make money and contributing to their employer’s profitability.
Every employee, regardless of their position, should have business cards with their name on it. They should be encouraged (required?) to give out at least one card a day to someone, somewhere. That is plus or minus 250 contacts a year that the company would not otherwise make.
Every letter, check or invoice that is sent out of the office should have someone’s business card and even a company brochure sent with it. The goal is to be constantly promoting the company.
Every staff member should be encouraged to belong to at least one outside group. Kiwanis, Lions, Moose, Elks, Chamber of Commerce, a Tips group, all can be sources of leads.
As business owner, you should be taking a member of your staff to association meetings. They need to meet the competition. Bring them to golf tournaments or other social functions. Encourage them to work with you at trade shows (I’m talking about both office staff and production) or to volunteer for community gatherings. Your staff can and should be encouraged to spread your company name and goodwill in the community.
The reason everyone should be contributing to the bottom line is because their job depends on it. Promoting the company brings in more sales, and your construction-related business depends on sales. Make sure all your employees understand that and participate.