I taught a class in Kansas on May 20, and a young fellow who attended owns a company called Absolute Basement Finishing. Darren Salyer works in and around the St. Louis, Missouri area. When you spend a little time with him, as we were fortunate enough to do, you see quickly why he’s doing well. He has a quick smile, he’s easy to talk with and he knows how to schmooze.
He’s built a successful business doing one thing: remodeling basements. That’s his niche. He can and will do other things, but he is good at basements, has promoted that line of work and now gets calls daily from the folks in his area that know when you want a basement remodeled, you call Darren at Absolute Basement Finishing.
And it shows in his advertising, you can see the pictures of his van. The van has photos on both sides and the back, and his company name and number are everywhere – as they should be. He keeps it clean and in good running order. The pictures on his van are called a “wrap”, I’ve talked about the value of advertising on your vehicles often, and this is an outstanding example. Darren said that not a day goes by that he doesn’t have someone walk up to him while he’s getting in or out of his van and ask for his business card. He has actually had people ask him to set an appointment while he was sitting in the van. How much better does it get?
Now that’s professional.