What Attendees Have Said

"The information is just what our company needed. It reinforced the reason we're in business - to make money. It also gave us those "magical formulas" that we knew just had to be out there somewhere, and valuable pointers to enhance our sales techniques. We loved our business before - now, we really love it!"

Las Vegas, Nevada

"The biggest change is in an attitude I can feel developing inside of me about myself, the way I dress, the things I say about my business, and my new relationship to my clients. This has been a most positive change. Thank you once again for a real learning and life-changing experience."

Palomar Mountain, California

"I am the handsome but burdened guy at your Sacramento seminar who drove you to the airport and discussed my woes with a incompetent and dishonest accountant and the related financial pinch. Last year we increased sales by just over 15% to $1.3 mil, with an 11.6% net profit. This is a dramatic turnaround from the previous year when we lost money on about $1.1 mil in sales.

We're still feeling some effects from the decisions my former manager made, but are gradually building a better quality team of employees, re-earning the trust of good subs, and re-establishing our reputation with homeowners and the insurance carriers we work with. We believe we can improve both our sales and our NP this year.

Everything you told me was true and I listened. It was hard but I've done it and learned a lot in the process. There's so much information in your workbook that I know I need to read it again this year. I've been through it several times and learned more each time.

Thanks again for your help."

Fairfield, California

"I had an opportunity to attend your seminar in Toronto this last fall, and I wanted to thank you for the assistance it has provided me and my business . . .

I found that prior to attending your seminar I had a good handle on my business, especially because of my previous experience, as well as my university degree in business administration. However, there were certain aspects I was unsure of to get me to the next level. In short, your program answered all of them. And now I know exactly what I have to do."

Ontario, Canada

"I was hired as a part-time bookkeeper in 1997 for a small painting and stucco business which was started in 1987. Previously the owner, Harry, had done all the office work, bid work, estimates, billing, etc himself.

My first year was spent getting the office organized, setting up a filing system, paying bills and trying to get a handle on the company profit and loss. That year ended $75,000 in the red. That's when our quest began. We had long discussions on how to set prices, where we could cut costs, and how we compared to other businesses. We analyzed, discussed, and set some goals. We raised our prices. We increased sales, hired more employees, worked our tails off and at the end of the year we were $45,000 in the red.

Then Harry saw a flyer for a seminar called "Markup and Profit" in Reno, Nevada. We decided to attend.

We learned that our formulas for markup were destined to fail. My formula was to take job costs times a made up percent (what I thought we could get away with) and set the price. Harry set his prices based on his emotional attachment to his customers or what he thought they could afford or would be willing to pay. It is not easy changing the way you have always done things but we did, we had to. At the end of the year we were $12,000 in the red.

Better, but not good enough. The next year we cut more expenses, laid off some employees, had huge discussions, set goals and finally, finally pulled together a true picture of what our overhead costs were and reset our markup figure (increasing it for the 4th time). We ended the year $10,000 in the black. Here's what we did: 1) Established a markup based on Michael Stone's principles. Not what we thought the market could bear, not what we thought our customers can pay and not in comparison to any other business period. 2) We cut back to 5 employees which includes Harry and myself. . .

The year is not over yet but so far it looks as though we will be $30,000 in the black.

Thank you, Michael."

Bishop, California

"My husband and I are in our seventh year in the general contracting and remodeling business which has grown phenomenally since it began. I married Michael nearly six years ago and became an officer in his business, which he had the foresight to incorporate.

It was still a small operation however, which Michael managed from his truck and home. When I came on board, he still supervised all the jobs himself, worked on them intermittently, hired a few carpenters as he needed them, and relied on an independent bookkeeper every two weeks to pay the bills. At that time, we envisioned growth and starting developing a three to five year plan. Then we received a flyer about Michael Stone's Markup and Profit Workshop.

I have always been a believer in continuing education. When I don't know something and need to learn it, I go to the best sources of education available. So we made the effort to attend the seminar even though it was a five-hour drive away from home. My husband and I still agree - that was the best investment we have ever made in our business!

Now, our corporation looks entirely different. We are a successful Build and Design firm, with a prime office location. We are active members of our local building association, are members of a national remodeling club, and attend annual building conferences. We have 10 employees at all times and hire on extra help during our peak season.

We have solid relationships with the banks, suppliers, and subcontractors in our area. We build spec homes that usually sell before completion. We also do remodeling and additions. Furthermore, we are building out a local business park. WE HAVE SUCCEEDED.

Now our problem is not how to get business, but how to manage success. And again Michael Stone has been a great resource in advising us. We would heartily recommend his seminars and his services to everyone who is in the contracting world!"

Kalispell, Montana