Marketing and Sales
Marketing and Sales Testimonials
"I went to your seminar last week and found it to be a great
wake-up call, informative and interesting. You have certainly accumulated a wealth of knowledge and
recorded that knowledge well!
Thank you for writing the books 'Markup & Profit' and
'Profitable Sales'. They've become gospel to me as I strive to grow my business and become more and
more professional. You've done a great thing for the industry. Thank you!"
Portland, Oregon

"I purchased Profitable Sales and Mark Up and Profit. I made sure to
read them twice and I now keep them on my desk as a reference. For example, I had a customer who I
gave a contract to say, "Your competitor is quite a bit lower, so if you split the difference, you
have the job". I used your words almost verbatim and told him that's not how we work and if you
want the best quality materials, subs who are licensed and insured, etc . . . I was pleasantly
surprised that he called back and said I have the job. He later told me my presentation and
professional demeanor helped him make his decision. Thanks again."
Montross, Virginia

"I am currently absorbed in your 'Profitable Sales - A Contractor's
Guide' book. I can clearly appreciate the values you stress about returning phone calls and emails
quickly as you have so well shown in your response to me. Not only that, your book arrived one day
after I ordered it and I was highly impressed that it was a signed copy! You are a man of your
word. Thanks for sharing all the great advice."
In a follow-up note . . . "By the way, your book 'Profitable Sales'
just keeps getting better and better. I am so fired up in terms of putting your ideas into practice
here. I'm only on Chapter 7 about the four basic questions but I can predict we are making many
mistakes in the way we handle the initial sales call. I base this on the ratio of won versus lost
proposals. It should be much better and finally I am seeing the light shed by your 'on the mark'
examples. This information is timely and invaluable to helping us improve our batting
average."
Norwalk, Connecticut

"I got your sales book a couple of days ago and I've read it
already. You did a great job blending theory with flexibility and realistic situations. I struggle
with sales, not wanting to 'over-qualify' prospects, but at the same time not wanting to waste my
time.
The point that hit me the most was setting guidelines and
parameters, but remaining helpful and patient with potential customers. Your real-life experience
is evident, as many of your stories and situational advice sounds like some of my sales calls. I
enjoyed the book, and it will definitely help me on future sales calls. Thanks for being an
advocate for all of us."
San Diego, California
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