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Markup and Margin

Markup and Profit Book

How do you calculate the price for a construction job? What's the difference between markup and margin, which one should you use? How do you calculate markup?

If you've asked questions like these, the book "Markup & Profit: A Contractor's Guide" will give you the information necessary to figure the markup that is right for your general or specialty construction business.

Construction contracting businesses have the highest rate of failure of any type of business in America today. Why? Because too many contractors undercharge for their work. They don't work out how much they need to have left over after covering all their costs to make sure they stay in business.

If you're concerned about losing money by charging too little, or losing jobs by charging too much, you need "Markup & Profit; A Contractor's Guide". Michael Stone, a highly-successful contractor, lecturer and coach, explains the importance of setting your own markup - not just picking a markup figure that someone else uses, or a number you found in an estimating book. Every business is unique, with different labor costs, different overhead costs, different profit requirements - so their markup should be different, too. Michael gives you the background and calculations you need to correctly figure markup based on your individual business. He writes in simple layman's language and includes examples, formulas and sample problems to help you.

After you've read this book, you'll thoroughly understand what markup is and how to arrive at the correct markup for your business. And just as important, you'll know how and why you should apply it to your job costs to arrive at the right sales price for your work. And that's the secret to success in the construction industry.

You'll learn how to :

  • Calculate your full overhead
  • Price your work at the proper markup
  • Forecast increases in your overhead
  • Set and keep a budget
  • Figure all your job costs
  • Sell yourself and your work
  • Estimate your breakeven point
  • Recognize an unprofitable job
  • Compute a fair wage for yourself
  • Write a good contract
 

Markup & Profit; A Contractor's Guide

The book - "Markup & Profit; A Contractor's Guide" - $26.00

320 pages, 8-1/2 x 11, published by Craftsman Book Company


Order the 6-hour DVD of Michael's class based on the book! - $129.00

Includes the 6-hour DVD and the book "Markup & Profit; A Contractor's Guide", (learn more about the class here)


To help you keep your company organized, the book includes sample worksheets and sales contracts, lead sheets, subcontract forms, notification forms, job schedules, checklists, and other blank forms. Add your company's name, address, or logo, then photocopy them as you need them. Or, use the FREE CD-ROM included inside the back cover. Open the forms you need in your word-processing program, change them to suit your needs, then print.

Tell Us What You Think!
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Markup and Profit
Jeff Farley
One of the most important books any contractor will ever read, period. This is still on my shelf after ten years and I often use it to teach new employees the lessons Michael shares for financial success in the construction industry.
Posted at 6:57:pm 05/18/10
Was this comment useful?(14/24 people think so.)
Great Book!!!!!
Natalie Cook
If you ever wished for a step by step manual for the basis of running a construction business, this book is it!!!!!! Michael is very thorough and clear in his explanation of all the concepts. The form template themselves are worth the price of the book!!

His understanding of the many common mistakes and misconceptions was also comforting considering I had been making a bunch of those mistakes for the first year of my business - yikes!! Anyway, I found the book in time, and am on my way to a more successful business.

Oh, and don't assume you have to be a fairly new business owner to reap the benefits of this book. I have come across individuals who have been in the business much longer and who still express some of the frustration that the book addresses.

I also have Michael's "Profitable Sales" book, which is equally as awesome!!!
Posted at 9:58:pm 05/17/10
Was this comment useful?(12/25 people think so.)
mark up and profit
Bob and Maryanne Ligmanowski
Helped us understand what we were doing,but mostly why!The book makes it very clear.We refer to it all the time(it's like having a coach with you at all times).
Posted at 5:47:am 05/16/10
Was this comment useful?(10/22 people think so.)