by Pam Olson

If you've ever wondered what it takes to have a continual flow of new and repeat business throughout the year, then you need the Markup & Profit Guide to Advertising That Works! Too many contractors spend too much money on advertising with little or no results. This concise, easy-to-use 43-page guide contains over 120 tips with lots of examples to help you expand your business without spending huge sums of money. In addition to advertising, this guide includes marketing, promotion, public relations, referral building and budgeting.

Chapters include:

• Importance of Repetition
• A Card a Day
• Gather Your Tools
• Polish Your Image
• Increase Referrals
• When Word of Mouth Goes Bad
• Reaching Out to the World
• Preparing Your Promotion
• The Real Secret to Advertising that Works
• Direct Mail / Newsletters / Advertising / Yellow Pages
• Home and Remodeling Shows / Web Sites
• Low Cost Advertising Ideas
• Monitoring Your Results

And MUCH, MUCH more!

This guide was written by Pam Olson, owner of Creative Communications, a marketing consulting and graphic design firm based in Portland, Oregon. Pam has been helping businesses with their marketing for over 26 years and holds an MBA with a marketing concentration from the University of Maryland.

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