Help, the economy is terrible, what can I cut next? I am hearing that almost daily. Here is a short answer.
Cut anything in your overhead expenses you want, except for advertising and education. Those two should be the LAST things cut from your overhead.
If you don't advertise, your phone won't ring. If you don't continue educating yourself in business, sales and new products, you won't learn what is working with others to bring in new sales.
Keep advertising, keep learning, you'll make it through.