I am reading the book “Rich Dad’s Conspiracy of the Rich: The 8 New Rules of Money“, written by Robert Kiyosaki. He has written a number of books starting with “Rich Dad Poor Dad: What the Rich Teach Their Kids About Money-That the Poor and the Middle Class Do Not!” and in my opinion, they are all excellent.
On page 175 of “Rich Dad’s Conspiracy of The Rich”, he says:
“It is also easy to see why many businesses are failing. When revenues go down or during hard economic times, many accountants cut the advertising budgets for a business. That is the worst thing they can do. Cutting advertising kills a business. Rather, in hard times, businesses should increase their advertising and try to capture larger market share.”
Have you heard that before? Just a few times? It’s tough – but if you’re going to stay in business, either keep advertising or die a slow business death. Your choice.
