In the book, “What Would Google Do?”, the author talks about advertising in today’s market with the advent of social media. If I can paraphrase what he said to match the construction industry, he says you shouldn’t tell your customers how good you are – ask them how good you are.
That’s a great comment and a dangerous practice unless you are running your business like a business, providing the kind of service customers should be able to expect (see the Ten Cardinal Rules).
Look at any ad from a construction related company and you will probably find something that says, “We are better than all the rest.” As Mike Jeffries says, platitudes don’t work.
So, ask how good you are and be prepared to address the answer. You may find out that your perception of your company, and your customer’s perception of your company, are two different things. The question is what you will do with that information. If it’s positive, tell the world. If it isn’t, time to make some changes.
