Michael Stone on January 30th, 2009

Someone recently commented that the smart people in this business sell Value rather than quality, service or any of the other things we often hear are important. They were saying that it’s important when we give our sales presentation to talk about what clients can relate to.
We are all prone to talking about what we [...]

Continue reading: What Do Your Clients Want?

Michael Stone on January 23rd, 2009

You might have noticed that the current housing economy leaves a little to be desired. Don’t count on the government to solve that problem. We have to take responsibility for and solve it ourselves.
“Confidence and enthusiasm are the greatest sales producers in any kind of economy.” – O.B. Smith
If you apply that quote to yourself, [...]

Continue reading: Every day, in every way, I'm getting better and better

Michael Stone on January 20th, 2009

Here is a situation that came up recently. A contractor we work with was served papers claiming that he was party to a nasty lawsuit filed by an attorney on behalf of a building owner.
All the usual stuff was included, names, dates, attorney’s info, etc. Only problem was that our contractor not only didn’t do [...]

Continue reading: Protect Your Assets

Michael Stone on January 19th, 2009

“We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.” — Jim Rohn, Motivational Coach
I think this quote from Jim Rohn holds true for any business, and I believe it is particularly true for those of us [...]

Continue reading: The Pain of Discipline

Michael Stone on January 16th, 2009

I saw a quote this morning from the novelist Robert Heinlein that defines the lives of so many business owners. He said:
“In the absence of clearly-defined goals, we become strangely loyal to performing daily trivia until ultimately we become enslaved by it.”
Gang, that is a clear message to get focused, get your goals down in [...]

Continue reading: Setting Goals

Michael Stone on January 14th, 2009

We received the following information in a newsletter from Phil Barbay at Gehman Custom Remodeling, and thought it was great. With Phil’s permission, we are reprinting it here. The newsletter was titled, “Make Big Money by Not Moving”.

If you’re 50 or over like me, at some point you’ve considered leaving the home where you’ve raised [...]

Continue reading: Newsletter Idea

Michael Stone on January 12th, 2009

Mark Buckshon, in a previous response to one of our posts, said:
“Sales skills are undoubtedly important, but if your marketing is effective and you develop a great brand; you won’t have to be so ‘powerful’ at sales — and you will still get your price.”
Mark is right on the button with that statement. But let [...]

Continue reading: Advertise, then advertise some more

Michael Stone on January 7th, 2009

There were many responses to a blog post in November, where I talked about holding your prices, that lowering your price is financial suicide. It would keep you working, but if you aren’t covering your overhead and making a profit, you’ll be out of business AND in debt soon.
Many of the responses talked about “low [...]

Continue reading: Profitable Selling