Michael Stone on September 2nd, 2010

I noticed in a national magazine last month that they have an advertisement from the Seasonal Source folks again this year promoting seminars on how to do holiday decorating. You can get the details here: http://seasonalsource.com/contractor-education.html. Some of the classes have already been held, but there are other sources for these type classes and [...]

Continue reading: Holiday Decorating – Keeping the Bills Paid

Michael Stone on August 4th, 2010

Over the past couple years, the topic I’ve been asked to speak on most often is how to generate leads. Contractors want leads – without leads, you can’t make a sale. Some think there is a magic elixir that will get leads in the door. Gang, that potion does not exist. It takes a focused, [...]

Continue reading: Two Advertising Flaws

Michael Stone on July 22nd, 2010

How do you grow from a small, one-man firm to a larger firm? That was a question asked by a respondent to our recent survey.
The best advice I can give anyone that wants grow his or her company is to write a plan. It isn’t easy, but when you put in writing what you want [...]

Continue reading: Growing Your Company

Michael Stone on June 16th, 2010

One of our coaching clients called in the other day. He had made a proposal to a group and they were asking him to come back to yet another meeting and explain again what he was going to do. He said he had already explained the project to one of their representatives before, and they [...]

Continue reading: What You Know Has Value

Michael Stone on June 9th, 2010

We receive newsletters every week from construction-related companies around the US and Canada. Some of these newsletters have great content, we applaud all of you who are using a newsletter as a communication and marketing tool.
But very few of these newsletters make it easy for potential clients to contact them. Gang, if your readers can’t [...]

Continue reading: Newsletters for Marketing your Construction Business

Michael Stone on May 19th, 2010

The most important thing to know about marketing your construction business, after having a website, is how to get your website found locally.
One expert that Devon has followed for years is Ralph Wilson with Web Marketing Today. Ralph Wilson knows and understands internet marketing, and is not afraid to bring in experts who are [...]

Continue reading: Get Found Locally

Michael Stone on December 4th, 2009

Are you unsure what paperwork to keep or how to organize it? Do you intend to get more organized “someday”, but the task is daunting? Do you need to develop systems and procedures, but never seem to get around to it? Are you spending more and more time trying to find things? Are you [...]

Continue reading: Organize Your Office

Michael Stone on November 12th, 2009

There is plenty of bad news recently, especially the events at Fort Hood, Texas (where I was stationed back in 1960). Some folks have more rain than they need, others don’t have enough. To add to our pain, there are too many talkers on the radio and TV who all want to talk at the [...]

Continue reading: Are You Ready for Business?